Research & Media Analysis

The first step in well-done Public Relations is research. Knowing a corporation or a brand is like knowing a person: you must know its friends, its cultural background, its parents, its hobbies, its enemies, its strenghts and weaknesses. That is what research is all about.

At the other end of the process, media analysis and monitoring is the last step in a PR campaign and one of the most important. It completes the circle, being an evaluation of the work of the whole team. It is a sum of results. It measures the efficiency of the campaign and tells clearly what went right and what should be improved or changed next time.